Client Overview

WSECU (Washington State Employees Credit Union) is a not-for-profit financial institution serving public employees and their families statewide. Built on principles of community, trust, and financial empowerment, WSECU offers checking and savings accounts, loans, credit cards, investment services, and member education. With such a wide and diverse audience, their communications must consistently reflect clarity, credibility, and approachability—values that sit at the core of their member relationships.

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The Challenge

When our founder, Jessica Clements, began supporting WSECU, the credit union had recently outsourced its entire internal creative team, leaving one in-house creative director responsible for managing the full workload. The volume of work didn’t slow down—seasonal campaigns, product rollouts, branch communications, digital assets, internal initiatives, and community outreach were all still moving full speed.

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They urgently needed a dependable design partner who could:

• Handle high-volume production

• Maintain strict brand consistency

• Work independently without oversight

• Meet tight, recurring deadlines

• Protect the clarity and trust WSECU is known for

 

Jessica stepped into that gap at a critical moment.

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The Process

Over the course of six years, Jessica became fully embedded in WSECU’s creative operations—long before Pivvot existed. She integrated directly into their project management system (Wrike), taking assignments from the creative director and collaborating seamlessly with marketing managers, compliance, and internal stakeholders.

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Her responsibilities spanned nearly every corner of the brand’s communication needs, including:

• Brochures and financial education materials

• Branch signage and environmental graphics

• Member-facing handouts and product one-pagers

• Internal collateral and presentation materials

• Digital graphics and social content

• Campaign and promotional design

• Ongoing cross-platform production

 

Because of her consistency and mastery of the brand, Jessica was trusted to carry projects from kickoff through final production with minimal direction. She learned their tone, compliance requirements, and visual system deeply—ensuring every piece was accurate,

polished, and aligned.

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Jessica also supported the rollout of WSECU’s updated brand identity, helping apply the evolving system across platforms and touchpoints, maintaining continuity while the brand modernized.

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The Solution

Jessica became the steady, reliable creative arm WSECU needed during a time of major structural change.

 

Her work supported:

• Seasonal campaigns

• Branch-level updates

• Community outreach efforts

• Member education initiatives

• Day-to-day operational communications

 

Her speed, independence, and consistency gave WSECU a dependable production pipeline at a time when they had almost no internal design resources to lean on.

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What she provided wasn’t just design execution—it was continuity, stability, and brand protection during a period when those things were most vulnerable.

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The Outcome

For six years, Jessica helped WSECU maintain a high standard of communication and brand consistency in the absence of a full internal creative team. Her support allowed the remaining in-house leadership to focus on strategy, planning, and long-term brand direction while she managed the bulk of daily design production with reliability and care.

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As WSECU began rebuilding their internal team, the strong foundation Jessica helped maintain made the transition more seamless. The trust they placed in her—as an external resource, yet deeply integrated partner—became the backbone of their creative output during a challenging operational period.

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Jessica remains proud of the role she played in helping WSECU stay steady, consistent, and member-focused during an era of change—and of the long-term partnership built on reliability, expertise, and shared values.

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