Client Overview

Puget Sound Energy (PSE) is the largest utility provider in Washington state, serving more than 1.5 million electric and natural gas customers throughout the Puget Sound region. As a legacy Pacific Northwest brand, PSE is responsible for communicating clearly, consistently, and accessibly with a broad range of audiences—from homeowners and business owners to policymakers and community partners. Their work centers on safety, reliability, sustainability, and strong customer support, reinforced through energy-efficiency programs, rebate incentives, and community-focused outreach.

​

The Challenge

PSE initially brought us in to help manage the overflow of daily design needs that their internal team didn’t have the capacity to handle. Their volume of communication—spanning print materials, digital assets, customer education, rebate documentation, and ongoing program support—is constant, fast-moving, and high-visibility.

​

After a round of internal layoffs, the need for external support grew significantly. With only one internal designer remaining—functioning more as a creative director—PSE required a partner who could work autonomously, handle high-volume production, and stay fully aligned with strict brand standards. Tight deadlines, heavy output, and flawless execution quickly became the expectation.

​

Because of our deep familiarity with PSE’s visual system, we were trusted to take on the majority of design work independently, looping in the internal brand team only when exploring exceptions or refreshing components of the system. Reliability, consistency, and speed became the foundation of the relationship.

​

The Process

Our workflow with Puget Sound Energy is fully integrated into their internal operations. We work directly inside their project management system (Smartsheet), where the brand manager assigns projects to us as if we were members of their in-house team.

​

From project kickoff to delivery, we manage each task end-to-end:

• Coordinating with program managers and internal stakeholders

• Sourcing imagery and assets

• Designing layouts for print and digital

• Managing proofs and revisions

• Prepping final files for production or publishing

 

The process is streamlined and highly collaborative. PSE relies on us to move quickly and independently—jumping into new work without onboarding delays, repeated walkthroughs, or heavy oversight. Our ability to operate as a seamless extension of their team ensures continuity, efficiency, and consistent brand execution across all touchpoints.

​

The Solution

As PSE’s ongoing design partner, we support a wide range of materials across multiple programs and communication channels.

 

Our work includes:

• Social media graphics

• Brochures and handouts

• Rebate forms and documentation

• Customer-facing mailers

• Annual reports and booklets

• Internal communications and training materials

• Campaign-specific assets

• Print and digital cross-platform deliverables

 

Because we know the brand system inside and out, we execute quickly without sacrificing quality or consistency. When a project falls outside the standard system—or requires the brand to stretch—we provide creative direction and strategic solutions that stay grounded in PSE’s voice, tone, and long-term goals.

​

No matter the format or complexity, our role is to ensure every piece is polished, on-brand, and delivered on time.

​

The Outcome

Our ongoing partnership with Puget Sound Energy has delivered measurable relief for their internal team. By consistently absorbing a significant portion of the design workload, we help reduce daily pressure on internal staff—giving them space to focus on strategic initiatives and bigger-picture creative direction.

​

We also provide seamless coverage during staff absences, offering reliable support that keeps projects moving and prevents bottlenecks. Over time, we’ve become a trusted extension of their team—responsive, dependable, and aligned with their workflow and expectations.

​

Through efficiency, precision, and long-term collaboration, we’ve helped PSE maintain the quality and consistency of their communications, even as their internal resources shifted. The partnership continues to be defined by trust, speed, and the kind of reliability that only comes from deeply embedded support.