

Air Pro Solutions
Case Study
"...more like a company, less like a backyard business."
Air Pro Solutions

Client Overview
Air Pro Solutions is a trusted HVAC service provider based in Auburn, Washington, serving residential clients across Maple Valley and the surrounding areas. With more than 13 years of experience, their licensed contractors offer installation, repair, and maintenance for heating systems, air conditioning units, mini-splits, and heat pumps.
Known for customized solutions, quality products, and prompt, professional service, Air Pro Solutions has earned a reputation for transparency and reliability—reinforced by a long list of positive client testimonials praising their expertise and commitment to customer care.
The Challenge
Air Pro Solutions came to us with a tight, high-stakes request: build a complete media kit in just seven days for an upcoming large-scale vendor show. They had no existing marketing materials, and their logo existed only in a low-resolution file—not suitable for any large-format printing.
The scope included:
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Rebuilding their low-resolution logo
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Designing a retractable banner
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Creating a custom table runner
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Writing and designing a brand-new brochure
The biggest immediate blocker was the logo. Without a vector version, nothing could enter production. Every deliverable required quick, precise execution to meet design, production, and shipping timelines within a single week.
The Process
We prioritized the logo rebuild first—it was the critical foundation for every other deliverable. While reconstructing the logo into a clean, scalable vector format, we simultaneously coordinated production timelines, starting with items that required the longest lead times: the retractable banner and table runner.
To keep the brochure moving in parallel, we drafted a clear outline and collaborated with the Air Pro team to gather their input. From there, we handled the full copywriting process to ensure the messaging was professional, concise, and aligned with their brand voice.
Because of the condensed timeline, our workflow relied on:
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Streamlined electronic proofing
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Fast, transparent communication
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Local vendor partnerships capable of high-quality, rapid turnaround
Every step was intentional. No wasted motion, no guesswork—just efficient, strategic execution to meet a challenging deadline.
The Solution
We delivered a cohesive media kit designed to elevate Air Pro Solutions’ presence at their vendor show, even under pressure.
We rebuilt their logo into a polished, scalable format that maintained their existing brand recognition while allowing for crisp, professional large-format printing. While not a full rebrand, this interim solution gave them a stronger, more reliable visual foundation for the event.
With the updated logo, we designed a retractable banner that clearly communicated their services and audience so attendees could understand their value at a glance. A custom table runner added consistency and visual credibility to their booth setup.
For print collateral, we wrote and designed a tri-fold brochure breaking down their core services and company values in a straightforward, approachable way. We produced 1,500 copies to support both the event and their ongoing outreach efforts.
To eliminate any last-minute stress, we delivered the banner and brochures personally—so the Air Pro team could focus on preparing for the event, not tracking shipments.
The Outcome
Air Pro Solutions walked into their first large-scale vendor event with polished, cohesive materials that elevated their presence and helped them show up with confidence. Their booth looked professional, intentional, and aligned—setting them apart from competitors and reinforcing their credibility with potential customers.
While we haven’t gathered a formal testimonial yet, the client shared how impactful the materials were, noting that the finished media kit made them feel “more like a company and less like a backyard business.”
Despite the accelerated timeline, the project not only hit the deadline—it gave Air Pro Solutions lasting tools they can continue using beyond the event.